When it comes to building the perfect WordPress websites, experts like Peter Brittain says there are a lot of things to think about. You have to try and create engaging, interesting content, draw visitors in, and make your site show up on Google. Doing one or two of these things isn’t too difficult, but trying to do all three at the same time can be almost impossible.
There are a lot of different things that you can do to help yourself achieve the perfect website. Learning how to use every part of the WordPress platform to optimise your content for search engines is essential. When it comes to doing this sort of thing, learning how to use categories and tags effectively is something that a lot of people don’t do.
What are categories and tags?
When you create new content in WordPress, you can label it in a number of ways. You can place it underneath an existing page, you can add it to a series, or you can simply label it by date and time. However, you can also add it to a category and add tags to it.
According to the professionals over at Web Design Perth, web design is the process of creating content that is intended to be portrayed on electronic web pages that can be accessed by the end users by means of internet browsers.
Designing, of any nature, involves the collection of ideas and implementing or arranging them in an aesthetic manner using guidelines provided.
Here are some important elements Web designers always keep in mind:
This is the manner in which the text, ads and graphics are arranged on the Web. The main goal is to aid the viewers in locating, at first glance, the information they want.
As you begin to narrow down the shortlist of web designers and the time comes for your web design to become a reality, there are several mistakes that many business owners make as the process begins. If you don’t want to make the same errors and end up with a poorly designed website, or worse no website at all, then read on to discover three crucial mistakes you want to avoid.
#1 No Clear Idea Of Your Needs
Before choosing a web designer you must establish what function the website has and what part it is going to play in the success of your business. Websites can vary tremendously in both their size and complexity so it is vital you know which sort of website you need. Is it a fully functional e-commerce site, a small single page email capture site, a corporate portal or a blog?
Of course, there are other types of website so whichever it is, ensure that you choose a web design company that has a track record of creating the sort of site you want and make it clear exactly what it is you require them to create.
As the internet continues to evolve, web design as a career will remain in demand. Currently, web design is a hot career choice, for many creative high school and college graduate types. Although a degree is not necessary, it is not useless to have one, especially while being interviewed. The important thing is to do the necessary research during the planning stage, so that you can determine if web design is the right career for you. Typically, web designers have an artistic background, or experience in art of some kind. Before we get into the specifics of web design as a career, let’s first take a look at what web design entails.
The internet today is vastly different from what it once was. For many of us, we remember an internet landscape where watching movies, managing our finances, and buying and selling products, was simply beyond the grasp of comprehension. Those of us who were alive to remember using the internet during its early days, are comforted by how far it has come along, and the current level of convenience. It is true, that we rely on the comprehensive scope of capabilities that the internet provides today, much more than we ever have. Every day, it feels as though the internet becomes steadily more efficient. Taking the occasional glance back at the early, simplistic days of the internet before the advent of digital agencies like allows you to appreciate what we have today all the more. As technology has evolved, so has the Web Designer’s trade.
Early Uses For Webpages
While the internet was developing in the 1950s, it was also being used as something of an early academic social network. When the 60’s came around, researchers at Santa Barbara and the Stanford Research Institute, founded ARPANet. This is turn facilitated the transmission of messages, sent between researchers who were members of the network. This was an amazing feat! A new mode of communication had been discovered! A new and alternative form of communication was needed, in the event that phone systems could potentially be eradicated during the Cuban Missile Crisis.
When your website marketing strategy has ad revenue as the end goal, you have to expect that the game isn’t going to be as easy as you at first think it will be. Ad revenue is a very thin margin even in the best of scenarios. It takes volume to make it grow. And countless website owners have gotten frustrated or impatient with their ad revenue and gotten themselves in trouble by trying some dumb trick or another rather than engage a professional digital marketing agency.
Here’s a list to avoid being a statistic and having Google ban you:
Remember the late 1990s when blinking images were thought to be the best thing for any website? Well fast forward to today and that shouldn’t even be on your want list. You and your web designer need to sit down and hash out what your website is going to look like before they start building your site. If you are wondering what you need to do to prepare to get your website off the ground, you’re at the right place. Let’s look at 6 tips & strategies you need to think about.
Web design has become very popular as a ‘do it yourself’ kind of undertaking. Website templates are a way of creating your own web design without the need to engage a professional digital marketing agency. You will be able to create a professional looking website quickly.
Website templates usually come with some ‘dummy’ content inserted to mark placeholders so you can just replace with your own text. Templates can be found in many different themes and tons of colour schemes, so that you can find the template that’s right for you. Many times these templates come with related graphics and these can be customized with your own graphics. Remember you do not have the copyright to the template, so make sure you are aware of what you are allowed to do with the template.
We love bucket lists for budding online entrepreneurs, so we’ll give Certified Social Media Specialist (drum roll) Joanne Burgess have a turn this time at telling you Top-10 things your website should have.
Why do we do these every now and then? Because there’s always first-time web design customers coming along, and it’s too easy to forget that our advanced chatter sounds like a babbling brook of techno-jargon to the first-timers. It’s necessary to include the new users, too.
When it comes to web design a great debate still rages about whether you should hire a pro or do it yourself. There are a number of important factors that can help you make your decision about which is right, because both have their pros and cons.
The days of a simple HTML website being sufficient are pretty much gone. Working in checkouts and taking payments can be complex, sights that look professional and compete against other sites is necessary, and understanding the technology that is involved in web hosting security, creating a quality site and a mobile load are essential. Some of you may have the necessary skills, others may not. This should help. Below are a few of the skills which Internet business consultants agree are necessary for modern web design and to build a site that works.
OK, you web design people all probably mumble hexadecimal color codes and CSS div tags in your sleep, but there’s a tool to generate CSS3 code on the fly anyway. Similar to the W3 School’s “try-it” editor, this is a visual tool to try out a trick and tweak it on the fly, then just copy ‘n’ paste the code.
Only downside is that you need a bleeding-edge browser to see it. But we’re all used to that; it’s been a fact of life since, what, 1992?
WordPress users are ruminating over the founder’s latest opinionated decision, and this author does us all the favor of explaining just why the guru prima-donna mindset tends to be the norm in open source development.
We see it all the time with open source project founders. The fact is, it simply takes somebody with a stubborn streak to launch a successful open source project.
Neither democracy nor oligarchy will do; you need the fabled “benevolent dictator for life”. The recipe for an open source founder is a self-starter, visionary, and rebel, with a touch of stubbornness and an unswerving aim for the Right Thing… which isn’t always the popular thing.
According to SEO Perth Experts, a post that wins the prize for the most technically detailed SEO advice ever is this one; Search Engine Land shares these discoveries about punctuation quirks.
Honestly never heard of most of these. Dashes vs. underscores, pipe characters, using only lowercase… How did it take this long to be discovered?
To explain about the underscores part regarding “Google was written for nerds by nerds” – Computers have always had a problem with the space character in the name of anything, because the space is how we tell the computer that a new name is starting. This is especially a problem in the early days of computing, in programming languages, and general file system tinkering. So there evolved work-arounds to keep it human-readable: One of them was called “camel case” where you write all one word using interspersed capitals (WordWideWeb), another was alternating upper-and-lower case (worldWIDEweb), one was using underscores for spaces (world_wide_web) and so on. Underscores became the dominant convention, so you’d want to avoid underscores unless you want them taken literally. Now memorize all that and bewilder your bar mates with this trivia!
You could say web design has its own ‘fashion statement,’ because each year things come and go. Let’s look at web design changes you can expect to see in 2013.
- Large Visual Impact Created with Large Images
While there is a focus on typography over images throughout the website, on the home page it seems big just might be better, as many websites are placing large images on the home page for a visual impact. Web designers are being conscious of data usage and bandwidth by providing these large images only to those with large screens.
Web design – there’s all kinds of discussion about what that should look like, but the one thing that seems to ring true across this discussion is that it should include easy navigation. In fact, professional web designers will confirm that your website navigation is a key element in determining your sites effectiveness. Let’s look at the important elements in website navigation.
For your site’s navigation to work it needs, to make sense to your visitors – remember that’s the average person. That doesn’t mean creativity needs to go out the window. There are all kinds of examples of creative, well designed websites that include an easy to use navigation layout in their web design.
Consider the purpose of your website and who your audience is when determining your navigation in your web design. Generally, it is to sell a product or service, other times it’s to inform visitors about a product or service, and many times, it is a combination of both.
Always remember the ‘three click rule.’ This is used by almost all pro web designers. What it means is that your visitor should never be more than three clicks away from getting the information they seek.
You should not use flash movies or other splash pages on your site. It’s better to keep your web design simple but attractive. It will load faster and keep your visitors happier. However, should you decide you must have Flash then make sure you use the Meta Refresh tag, which will automatically take the visitors to your home page after a couple of seconds.
- Top Menus – Located below the page header graphic where your logo generally is. The menu items can be single links, expanding menus, or drop down menus.
- Right Side Navigation – Not used that often, but when you do use it implement as a column on the top right side of the page. This is generally where ads are placed.
- Left Side Navigation – Generally implemented as either a text or column area on the left top portion of the page. Often used for navigation menus.
- Bottom Menus – Can be used as a menu bar or footer.
- Internal Page Links – Every page on the site should be within three clicks from your home page. The important pages should be one click away.
- Shopping Carts – Every page should prominently display a view cart button.
There you have it – always remember your web design should include easy navigation.
You designed your website, and never really thought any more about it; but have you considered whether your web design is annoying? Visitors arrive at websites and when there are things they dislike, they simply don’t come back again, and you are blissfully unaware. However, those lost visitors are potential customers that you’ve lost. Let’s look at 5 things you should exclude in your web design so as not to annoy your visitors.
1. Huge Font Size – When you use huge fonts, you are in essence yelling at your visitors. The same applies when you use all caps. People don’t like to be yelled at so use a font that’s no bigger than 14.
In the film Blazing Saddles, there’s a scene where the bad guys are coming to destroy a western town – so the townsfolk build a big cardboard replica of the town a little ways away and direct the bad guys to that one. The houses are all fronts, the townspeople are wooden cut-outs with bobble-heads, and so on.
That may fool movie bad guys, but it won’t fool your customers. SEMblog brings up this point in talking about best UX practices for SEO. If you have traffic coming in from organic searches, chances are good they’re going to hit a post on your blog or a sub-directory further down on your site map, rather than the first page. Lots of other good user-experience tips there too.
There are hundreds of web browsers in use around the world, each making use of W3C document standards in a slightly different way. As a result, web designers fight with making their websites work properly in the various browsers.
Of course, it is impossible to make your web page design work properly in all the different browsers because they all implement W3C document standards differently. But it’s a good idea to make your web design work properly in the top browsers like Firefox, Internet Explorer, Safari, and Opera.
So what can you do in your web design process to make your site most accessible on the most number of browsers. Of course, you can’t be 100% compatible but it is possible for you to design your site so it works properly on the top browsers that we already mentioned. Conforming is a real challenge and will stop you from using some of the neater functionality and effects. Take advantage of online code validators to validate your HTML code, CSS, and also your links. It will check your code based on your web page doctype.
There are some problems with compatibility unless you actually hand code your HTML. The best choice is Dreamweaver for the highest compatibility; however, you won’t be able to use layers. FrontPage earns the distinction of being the worst choice because it uses Microsoft so it codes to Internet Explorer.
Many web designers find the combination of tables and style sheets works best to ensure web pages look good in the most number of browsers. It’s a good idea to always test your web pages in the most popular browsers before you go live. After all, you want the largest number of visitors to be able to view your site in the manner your web design was meant to view it.
If you want to launch a website but don’t want to do the web design yourself, you’ll want to find a good website designer that’s affordable. This can be a wise decision, especially if you don’t have web design skills and are not sure what is needed to build a successful website. However, you also need to make sure that you get a good web designer that knows how to build a site that will do well.
To begin with, you should sit down and create an outline of what your business is, what products you sell, how you sell them, the various price points you have, your logo, colour schemes, etc. You need to have a clear picture of what it is you want to bring to your website and a collection of this information will make it easier for your web designer too.
If this is your first shot at web design, there are some things you should know before you proceed. First impressions are always the best impressions, and so it’s important for you to know how to make the most from your first impression. Let’s look at some basics to get you started.
#1 Make Full Use of the Space You Have
Your website shouldn’t be cluttered and should have white space, but it also shouldn’t look bare, and it certainly shouldn’t have more whitespace than content. Make use of images, text, and videos to bring your visitors the best experience. If you design your site right it will not look cluttered.
Building a strong brand is important to your business and web page design is where it all starts. Your brand is much more than just having a website online. Your corporate brand reflects the values of your company and when done right consumers clearly understand what that brand is. A website that focuses on establishing brand is one element in creating your brand perception.
Before you start to create your branding in your web design, you have to know our brand inside out. How is it you want your brand to be perceived by visitors to your site? Where do you want your brand in 5 or 10 years? What impression do you want to leave your visitors with? Once you know every detail about your brand, you can start to work on an effective web design.
Here’s what we like to see more of in web marketing news: Case studies of giant retail corporations’ strategies and what their results were. Forbes analyzes Walmart and Starbucks on Facebook, examining the ways in which their strategies differ. It’s an informative read for every web entrepreneur.
Here’s one more element to consider: Both companies have radically different customer cultures. Walmart markets to the lower-class, being the super-cheap super-store, as proletariat as a sidewalk. Of course they get more traffic volume. Starbucks, the elite coffee hangout, markets to people like web marketers – tech-savvy (Wi-Fi comes with your frappuccino), smart, upwardly-mobile, and of course, ambitious. Naturally, their customer base is smaller, but more passionate (it must be the caffeine buzz).
The savvy marketing wizards at PPCHero have a dishy little post on Seven Ways to Increase CTR Without Even Looking at Ad Text. Hot, hot, hot tips including new innovations in Google adwords features – are you turning on site extensions like social and product extensions? If we’re speaking Chinese to you, you need to brush up on the latest tools.
By now, we should all know that about half your SEO traffic-attraction strategy should be based upon getting good links. And the way to a good link is to make social media love you. But what could go wrong with that plan? SteamFeed troubleshoots your social media strategy. And some of those bullet points are going to hurt – producing fresh, ready-made content for your website rather than rehashing somebody else’s stale leftovers is likely something we see on a daily basis, isn’t it?