If you own or manage a small business, you might have thought about building a website to help you develop an online presence. If you don’t already have a website, and haven’t thought about having getting a professional one, then you should be!
Fortunately for you, it’s never been easier to build a website than it is today. Beginner-friendly content management systems and software like WordPress mean that anyone can build their own website, regardless of their experience and skills, however it is a good idea to consult an SEO expert.
With this in mind, I’ve put together a short list of my top five reasons why your business should build a WordPress website. They include:
- A Website Will Help You Find Customers
Even having a small skeleton website can dramatically increase the amount of customers you have. This is true regardless of the type of business you have, and I’ve worked with plenty of small businesses who have grown by developing their online presence.
For example, if you’re a plumber in “City X”, having a website will help you get found when people search for something like “plumber in City X”. This will help drive new clients to your business.
- A Website Will Boost Your Credibility
If you have a website associated with your business it can dramatically boost your credibility and make you appear a lot more professional. Ultimately, building an online presence is one of the best ways to build your credibility and attract a range of new customers.
- A Website Will Give You A Competitive Advantage
If you operate in a competitive niche with numerous other businesses, then you should be doing everything you can to gain a competitive advantage for you and your business. Building a website can give you this advantage, especially if you can get it to the top of Google using relevant keywords within your website content to help Search Engine Optimisation.