Important Elements for Effective Web Design

Effective Web Design

According to the professionals over at Web Design Perth, web design is the process of creating content that is intended to be portrayed on electronic web pages that can be accessed by the end users by means of internet browsers.

Designing, of any nature, involves the collection of ideas and implementing or arranging them in an aesthetic manner using guidelines provided.

Here are some important elements Web designers always keep in mind:


This is the manner in which the text, ads and graphics are arranged on the Web. The main goal is to aid the viewers in locating, at first glance, the information they want.

It also includes maintaining the integrity, consistency and balance of the design.


The choice of colors is heavily dependent on the clientele and the purpose of the website. Designers can go for multi-colored or black and white designs based on the functionality and requirements of the client.

Depending on the purpose, you could be conveying the outlook of a brand, person or organization, using colors that are considered “Web-safe”.


Web Design can be effectively enhanced by using graphic elements such as icons, clipart, photos or logos.

Their placement is paramount when user-friendliness is in question, and should work with the content and color of the page, also making sure it is not slow to load or congested.


Some fonts, relative to the other design elements on a Web page, make it stand out aesthetically. “Web safe fonts” are the few select fonts that most designers tend to work with because they are the only fonts majority of the Web pages can understand.


Alongside the graphical elements, good content can enhance a website’s message by coupling text with visuals.

In order to keep users on the page and avoid confusion, relevant and high quality text should be present. Optimized content should be present that incorporates the appropriate keywords.


The behavior of users when searching and browsing the Web should be taken under consideration when creating the menus, architecture and other navigation tools.

The aim of such tools is to help users move freely and easily around the website and get access to the information required.


Users can easily and quickly understand the information with the aid of pertinent audio and video elements in the design. They also persuade users to spend more time on the page.


Web pages should be designed in a way that their performance does not vary based on operating systems or browsers so that viewership increases.


Recent technology advancements have provided designers with the freedom to add innovation and movement. This allows for dynamic, fresh and professional web designs.


Inclusion of opinion polls and comment boxes can actively increase user involvement and participation. Such elements can allow you to convert your regular users to, essentially, clients by incorporating newsletter sign-ups and email forms.

Besides having the basic web design elements, it is advised to always consider user-friendliness to make your Web page visually compelling and more beautiful.