If you own or manage a small business, you might have thought about building a website to help you develop an online presence. If you don’t already have a website, and haven’t thought about having getting a professional one, then you should be!
Fortunately for you, it’s never been easier to build a website than it is today. Beginner-friendly content management systems and software like WordPress mean that anyone can build their own website, regardless of their experience and skills, however it is a good idea to consult an SEO expert.
With this in mind, I’ve put together a short list of my top five reasons why your business should build a WordPress website. They include:
- A Website Will Help You Find Customers
Even having a small skeleton website can dramatically increase the amount of customers you have. This is true regardless of the type of business you have, and I’ve worked with plenty of small businesses who have grown by developing their online presence.
For example, if you’re a plumber in “City X”, having a website will help you get found when people search for something like “plumber in City X”. This will help drive new clients to your business.
- A Website Will Boost Your Credibility
If you have a website associated with your business it can dramatically boost your credibility and make you appear a lot more professional. Ultimately, building an online presence is one of the best ways to build your credibility and attract a range of new customers.
- A Website Will Give You A Competitive Advantage
If you operate in a competitive niche with numerous other businesses, then you should be doing everything you can to gain a competitive advantage for you and your business. Building a website can give you this advantage, especially if you can get it to the top of Google using relevant keywords within your website content to help Search Engine Optimisation.
- WordPress Is Very Customizable
I’ve covered a few reasons why you should build a website for your business. Although there are plenty of options out there, I’d recommend using WordPress to build your new site. It’s super customizable, quite beginner friendly, and offer near unrivaled design flexibility.
- WordPress Is An Affordable Option
Although there are plenty of other website building options out there, I usually recommend WordPress because of its affordability and how easy it is to use.
All things considered, a basic WordPress website doesn’t have to cost anything more than a couple of dollars per month. Simple shared hosting should only cost you $2-3 per month, and a domain shouldn’t be more than $10 per year.
Final Word
I can confidently say that building a website for your business will be one of the best decisions that you’ve ever made. Even a very basic business website will help you improve your credibility, gain more customers, and snatch a competitive advantage over other businesses in your niche.
I’d recommend using WordPress for your business site because it’s super versatile, offers great design flexibility, and is quite affordable, among other things.