Web Design Source – Page 3 – Web Design Source

Two Companies Tried Facebook Promotion – Both Succeed, But In Different Ways

January 22, 2012October 16, 2024

Here’s what we like to see more of in web marketing news: Case studies of giant retail corporations’ strategies and what their results were. Forbes analyzes Walmart and Starbucks on Facebook, examining the ways in which their strategies differ. It’s an informative read for every web entrepreneur.

Here’s one more element to consider: Both companies have radically different customer cultures. Walmart markets to the lower-class, being the super-cheap super-store, as proletariat as a sidewalk. Of course they get more traffic volume. Starbucks, the elite coffee hangout, markets to people like web marketers – tech-savvy (Wi-Fi comes with your frappuccino), smart, upwardly-mobile, and of course, ambitious. Naturally, their customer base is smaller, but more passionate (it must be the caffeine buzz).

How Would You Like To Raise Your CTR This Afternoon?

October 14, 2011June 26, 2016

The savvy marketing wizards at PPCHero have a dishy little post on Seven Ways to Increase CTR Without Even Looking at Ad Text. Hot, hot, hot tips including new innovations in Google adwords features – are you turning on site extensions like social and product extensions? If we’re speaking Chinese to you, you need to brush up on the latest tools.

Is Your Social Media Plan Killing Your SEO?

August 3, 2011November 28, 2017

By now, we should all know that about half your SEO traffic-attraction strategy should be based upon getting good links. And the way to a good link is to make social media love you. But what could go wrong with that plan? SteamFeed troubleshoots your social media strategy. And some of those bullet points are going to hurt – producing fresh, ready-made content for your website rather than rehashing somebody else’s stale leftovers is likely something we see on a daily basis, isn’t it?