Building a strong brand is important to your business and web page design is where it all starts. Your brand is much more than just having a website online. Your corporate brand reflects the values of your company and when done right consumers clearly understand what that brand is. A website that focuses on establishing brand is one element in creating your brand perception.
Before you start to create your branding in your web design, you have to know our brand inside out. How is it you want your brand to be perceived by visitors to your site? Where do you want your brand in 5 or 10 years? What impression do you want to leave your visitors with? Once you know every detail about your brand, you can start to work on an effective web design.