Here’s what we like to see more of in web marketing news: Case studies of giant retail corporations’ strategies and what their results were. Forbes analyzes Walmart and Starbucks on Facebook, examining the ways in which their strategies differ. It’s an informative read for every web entrepreneur.
Here’s one more element to consider: Both companies have radically different customer cultures. Walmart markets to the lower-class, being the super-cheap super-store, as proletariat as a sidewalk. Of course they get more traffic volume. Starbucks, the elite coffee hangout, markets to people like web marketers – tech-savvy (Wi-Fi comes with your frappuccino), smart, upwardly-mobile, and of course, ambitious. Naturally, their customer base is smaller, but more passionate (it must be the caffeine buzz).