Social media is one of the most powerful digital marketing mediums in the world. This is especially true for fields like landscaping, where much of the work that is completed is visually appealing and easily captured in photos and videos. As a landscaper, such as Landscapes WA you should be leveraging a social media strategy to market your business and bring in new clients regularly.
However, it can be hard to get started on social media, especially if you own and manage a small landscaping business. How do you know what accounts to create, what sort of content to post and how often you should be using your social media pages?
Let’s have a think about a few of these questions:
Why should you be using social media for your landscaping company?
The simple truth is that a huge percentage of people use social media on a daily basis. Facebook reigns supreme, with billions of users throughout the world. However, it is closely followed by things like Instagram and Snapchat, and you should be using all three of these as a landscaper.
If you’re not using social media, you’re missing out on a great opportunity to advertise your business for free. A lot of landscaping companies gain new clients through their social media pages – especially through their Facebook business page – without spending a lot of time or money.
What social media platforms should I be using?
The exact social media accounts that you use for your landscaping company will depend on a range of things, including how much time you’re willing to dedicate to them and how tech savvy you are. Some of the most popular platforms to consider include:
Facebook – As noted above, Facebook is the most popular social media platform in the world. Creating a Facebook business page for your landscaping company will immediately give you the chance to expose your work to thousands of people in your area.
Instagram – As a platform focusing on visual content, Instagram is definitely one of the best social media platforms for landscapers. Make sure that you take high quality photos of your work and post them on Instagram regularly to show people what sort of work you do and how good you can do it.
Snapchat – Snapchat is another visual oriented platform which is perfect for people lake landscapers. Focus on Facebook and Instagram, but consider using Snapchat as well if you’ve got time.
Becoming active on social media is crucial if you want your landscaping business to remain competitive in the modern world. Make sure that you’re posting regularly, make sure that you’re only posting high quality visual and written content and make sure that you’re working hard to answer any questions that might be asked.